United we stand?
The new revised United Airlines Corporate logo signature has landed. Above we see the CEO’s of United and Continental Airlines standing in front of a step and repeat displaying the new United Airlines...
View ArticleCreating a Consistent Brand Image
A brand’s image must have visual consistency. The brand must encourage ‘total recall’ across a myriad of channels and mediums to establish complete consumer brand recognition. If you think of a logo...
View ArticleBrand Enchantment Through Collaboration
As a designer of brand identity, I’m constantly aware of the importance of symbiotic teamwork — the synergy of all individuals brought together to build and manage a brands’ corporate identity system....
View ArticleColor Branding | Keep it in the red
Color theory principles have come a long way since first appearing in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci. Color is a vital asset in brand creation and it’s...
View ArticleThe All and Ever Powerful Logo
When you think of a great company, most likely, its logo is one of the first things to come to mind. Think Apple, Nike, Coca-Cola and Target to name just a few. The word “logo” is derived from ancient...
View ArticleBranding and Rambling
Full Disclosure: Crunch time. Workload piling up. Too many screens open on my computer. Design sketches all over my room. Day is melting and pressure to produce this post is mounting. Okay, I’m going...
View ArticleRebranding Success: A Team Accomplishment
While realizing great brand ideas and design can be a challenge, it’s almost always achievable when there is passion and teamwork. My team here at RiechesBaird recently completed a new brand strategy,...
View ArticleBrand Logos: A Nest of Boxes
Everyday, the RiechesBaird design team plugs away designing new logo identities for some of the world’s greatest B2B brands. I wanted to take a minute to make some quick personal assumptions here…...
View ArticleGood History Makes Up For Bad Names, But Can Great Design Rescue Them?
I wanted to extend some thoughts laid out in a recent blog post by my colleague, Drew Letendre, titled: “Giving Offense: A Secret to Brand Naming Success”. Drew’s a brilliant writer and I love what he...
View ArticleBrand New Thoughts For a Brand New Day
As a brand designer, each and every day I am fueled by things around me that give me inspiration. It could be the glimpse of something inside a half-opened magazine or book, a composition of artwork...
View Article3 Design Musts For B2B Brands
The Brand That Is Paris I just returned from Paris and am reeling once again from visual euphoria. Each year, my family makes the trek to the “City of Light” to roam, explore and experience the...
View ArticleThe Vibe Around a Hot New Brand Logo: Rio 2016 Olympic Games
The 2012 Olympic Games have concluded. Emotional memories are now etched permanently in the minds of billions around the world. While I am not a die-hard sports fan, I must say that it’s next to...
View ArticleThe New Simplicity in Brand Logo Design
A design style shift has been steadily occurring for some time now, and that is, a more minimal and reductive approach to corporate brand logo designs. I applaud this design style returning to brand...
View ArticleShouldn’t Your Brand Name Say What Business You’re In?
Introduction As a designer of brand identity, I’m charged daily to bring brand names to life. And the perfect companion, it goes without saying, to a great logo, is a great name. I’m not much given to...
View ArticleCorporate Logos: If The Shoe Fits, Don’t Wear It.
Pushing the limits of corporate logo design Corporate logos that exude individuality and prompt a different way to think and see, rise to the highest level in my book. Logo designers know all too well...
View ArticleLooking Forward to the Best Branding Identities of 2013
There are endless blogs on what the best branding identities of 2012 were. Check out some interesting thoughts on best branding and enjoy some hypothetical ones as well. The site Brand New weighs in...
View ArticlePart I: The Design Criteria For Creative Excellence And What Makes A Great...
Strategic and creative excellence are the foundation of what RiechesBaird stands on. Great strategy drives great creative. And creative originality is a primary factor for making a brand...
View ArticleDoes Your Brand Logo Map to Your Business Strategy?
What does it mean to say that a logo ‘maps to a business strategy’ and ‘becomes a symbol (literally) of that strategy’? It means that it becomes an informative (‘fitting’) visual (and/or verbal)...
View ArticleWhen Conservative Becomes Radical: The Rebirth of Newsweek
It’s not CNN. It’s not the BBC. It’s not Bloomberg. Is this a website for a graphic design boutique, a fashion house, a sleek and beautiful white-hot blog on design and architecture? No, it’s...
View ArticleGreat Logos Inspire Brand Love
Ah, February. It’s the symbolic month of love and passion — powerful words that apply to the heart and speak to what a designer must bring to the table when creating that powerful little visual beacon...
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